Catching Whiff! & Towards SCENTworld Expo....

Friends,

I met Russell Brumfield at Martin Lindstrom’s BrandSense Symposium a few Springs back.

We guessed in tandem as to what made the box of Crayola’s in question so clearly counterfeit: Smell! The knock-off artists had failed to capture the crayon aromas that so many of us know and love.

We went on to share many conversations on the importance of smell to all aspects of health, happiness, learning and success…including in-depth discussions of what it might mean -- marketingwise and otherwise -- to couple the primal powers of smell with the holy grails of customer satisfaction and loyalty.

Now, Russell has a compelling new book and an upcoming conference on these subjects:

Whiff: The Revolution of Scent Communication in the Information Age, written with James Goldney and Stephanie Gunning, was just released this week.

And SCENTworld Expo, which will take place at NYC’s Marriott Marquis June 29 – July 1 features Russell Brumfield, James Goldney and many other leaders from sensory marketing realms, among them NY Times fragrance critic Chandler Burr and Dr. Alan Hirsch of the Smell and Taste Treatment and Research Foundation.

From noon - 1:15 on June 30, I’ll be moderating a panel on Creating Multi-Sensory Environments that will feature experts Kate Smith, Jeff Mariola, Wilbert Hirsch and John van Roemburg.

For me, this is a culmination of so much that I’ve implicitly known from my earliest years (creating gently changing scapes of smells, sights, sounds and sensations so as to enhance learning, recall and the enjoyment of it all) as it applies to the art and science of building multi-sensory experiences, environments and brands.

As always, I look forward to sharing what I know and learning more.

And for every good reason, I hope you’ll join us.

Registration is still open for SCENTworld Expo and there will be many opportunities for us to raise a good glass at it.

Warmly and looking forward,
Wendy Dubit and The Senses Bureau